Paulina Smaszcz

Bio | Conferences | Publications | Activities | Achievements

Paulina Smaszcz (1)

PhD dissertation (process upgraded) under supervision of Izabela Grabowska entitled: Reflexivity of women in their mid-life course. Sociological portraits of women as based on the case of women from Radom.

In Polish: Refleksyjność kobiet w połowie biegu życia. Portrety socjologiczne Polek na przykładzie kobiet z Radomia.

Bio: Paulina Smaszcz is an expert for tacit skills in human capital (intrapersonal, interpersonal and personal capital) with 20-year experience in public relations & communication & advocacy. Prepares and implements the PR & communication strategy for the largest and most valuable Polish projects in cooperation with the Ministry of Health, the Ministry of Culture and National Heritage, the Ministry of Foreign Affairs and the Ministry of Labour and Social Policy.

Currently she is a freelance researcher, trainer and mentor. She worked as a Communication and PR Director/Spokesperson at Digital Platform nc+ (CANAL+). The position of the Director covered the responsibility for the activities of the company within the scope of: corporate PR, content PR connected with thematic channels (film, sport, lifestyle, parenting, socialmedia+technology and offers) addressed to journalists and subscribers as well as potential clients, management and supervision of PR projects with media&business partners, reporting and supervisions the presence of thematic channels and the company in social media. The Director’s duties also include coordination of the work of a team of employees and coordination of work of PR agencies, event agencies, an agency responsible for moderation of social media. The function of spokesperson entitles to representing the company during media interviews and public statements in the Poland and abroad and caring for good image of the management board and employees, the spokesperson is in the board of supervision department in crisis situations.

An expert in the field of business communication and business auto-presentation of NETWORK OF WOMEN ENTREPRENEUR and of POLISH BUSINESS WOMAN CONGRESS, ACTIVE WOMAN ASSOCIATION, VITAL VOICES FOUNDATION, Women@Work Harper’s Bazaar, MAKE UP BUSINESS, Klub Kobiecego Biznesu Polsko-Francuskiej Izby Gospodarczej, Loża Kobiet Biznesu. She creates targeted partner programs. Expert and juror in the competition BUSINESS WOMAN OF THE YEAR. The main face of the campaign #StaćMnieNaSukces . Couch for business woman and start-up programs. Trainer for women in half of life course (workshops, lectures, interactive exercises).
A specialist in public relations & communication, journalist and TV presenter, an expert and trainer. For 15 years she has trained individual board members and top managers, politicians and medical professionals (professors, doctors, medical consultants). She prepares members of NGOs to public speaking and media presentations in Poland and on the EU forum.

With a huge positive energy and joy of life, impeccable in her behaviour, with a great sense of humour, class and emotional intelligence. By journalists she is called the VOICE OF POLISH WOMEN AFTER 40.